Digital Pacifier Games Performance in Bulgaria Q1 2025

In the first quarter of 2025, the digital pacifier games category showed varied performance across top applications in Bulgaria on a unified platform. According to data from Sensor Tower, these apps exhibited unique trends in terms of downloads, revenue, and active users.

Talking Tom Gold Run from Outfit7 Limited started strong with weekly downloads peaking at over 3.5K in mid-January, before experiencing a gradual decline to 1.7K by late March. The app's weekly revenue saw an initial drop from $139 to $21 by early January, stabilizing around $20 before declining again to $11 at the end of the quarter. Weekly active users remained relatively stable, with numbers hovering around 33K.

Candy Crush Saga by King maintained a consistent presence with revenue peaking at $8.6K in late February, before slightly declining to $7.9K by the end of March. Weekly downloads decreased from 2.6K to about 1.4K over the quarter, while active users fluctuated around 19K, showing minor dips and recoveries.

Masha and The Bear: Pizzeria! from DevGame OU had a steady increase in downloads towards the end of March, reaching 2.4K. Revenue varied throughout the quarter, with a high of $85 in early February. Active users remained stable, with a slight increase to over 4K by the end of the quarter.

Talking Tom Hero Dash, also from Outfit7 Limited, experienced a decline in weekly downloads from 2.3K to 1.8K. Revenue remained low, peaking at $24 in late February, while active users showed a minor decline, ending at 12K.

Finally, Hill Climb Racing by Fingersoft saw its revenue peaking twice at $54, once in January and again in late March. Downloads showed a slight upward trend towards the end of the quarter, reaching 1.8K. Active users remained stable, ending the quarter at around 8.3K.

These insights provide a glimpse into the digital pacifier games market in Bulgaria, with more detailed analyses available through Sensor Tower.